Over the years, mobile apps have become notorious for the tracking and ad serving properties that have made them so profitable in the past – whilst users have become more aware of this to better handle permissions there is still a bit of a grey area for which some operate. For other platforms particularly in gaming, many developers still rely on a dedicated website instead of an app like these no limit casinos that have grown over time, but a refocus on privacy and other app store changes could lead to changes here.
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Apple were the first big player to make an adjustment for mobile users a little over a year ago as the company stated that they’d be refocusing on user privacy – the company stated that this change was aimed at simply providing more transparency about how much data modern mobile apps actually gather about them, and where that data may be going – companies like Meta, formerly Facebook, have already stated that this change may have cost them around $10 billion this year and given the huge market valuation drop seen over these past few weeks, the potential losses if Google follow could be much higher too.
Androids changes are in line with the privacy changes set to hit all Google products, third-party cookies will be phased out of the Chrome browser by 2023 as the tech giant are pushing a new privacy sandbox solution which will do the same by limiting what data is being shared and limiting how ads can be targeted towards users – Google have identified what is tied to smartphones and apps to collect this data and have given the time frame to phase this out whilst working on an alternative solution and new system that may take its place in the future.
There are still few details about the changes that will be made, and there may be other concerns on the horizon too as changing European data laws have suggested that with the way data is currently handled, change may be needed not just in the app space as Analytics could become a target too – whilst this is a service that’s too big to fail and a workaround will certainly become available, it’s just another adjustment to add to the list of changes that are hitting some of the biggest platforms around.
All of these changes are in line with keeping users safe online and limiting the data harvested, but there’s a long way to go before anything more concrete is ironed out and put into place, with further changes certainly coming after the 2023 proposed date too.