While the main theme of this blog quite astutely suggests that we’d be more interested in the technical aspects of this particular discussion, for a bit of context, it will perhaps be just as interesting to look at the life of a YouTuber from a business view-point. YouTube has since been classified as a social network through many references and I suppose to a certain extent it is a social network.
At its core though, YouTube isn’t even really just a media sharing platform, solely driven by video, of course. There are different kinds of videos which are really just audio files, but that’s perhaps a completely different discussion altogether. Today we want to look at the seemingly fabulous life of a YouTuber, what it takes to maintain this kind of lifestyle as a source of income, and perhaps more in-line with the theme of this blog, the technical details which form part of the equation.
Content & Monetisation
You rarely ever hear a story headlined by a feature of a YouTube video having gone viral these days. That’s because the game has changed and racking up a couple million hits is not news unto itself anymore. For those who don’t know, you can even “buy” views, from Google itself even (the company that owns YouTube), so the number of hits a YouTuber’s video appears to have doesn’t really impress that many people anymore.
It’s all about the content you put out. If you’re on the other side of the fence and you’re the one putting out videos, at some point buying views makes no financial sense if it doesn’t kick-start a torrent of some organic views to follow. You’d be spending money instead of making money, which appears to be the ultimate aim of any YouTuber in any case.
So it’s all about putting out content which people find value in and as far as the monetisation technology driving the platform goes, it’s pretty much the same as with the Google pay-per-click (or rather earn-per-click) AdSense programme which still has many written content publishers earning through related Google Ads displayed in and around their contents. The only difference with YouTube is that the ads are either natively incorporated into the videos as banners, or they’re played as short (or long) videos, like you would experience a TV commercial airing while you’re watching a show.
Crunching the numbers
Making reference to a real-world example of a YouTuber who appears to be living the YouTuber’s dream, there’s a bloke from Canada who has a comedy channel about finding the right balance by way of the food he eats, living a healthy lifestyle and enjoying the freedom to do with his time as he wishes, as a result of exploring unconventional ways of making money. The numbers behind this seemingly fabulous life suggest that it’s not so fabulous though, because he puts out videos almost every day, during the work week and his 40,000 plus-minus views per video earn him around $600 per month!