Hasbro files lawsuit against Asus over Transformer Prime name


Lawsuits just seem to be flying every direction these days in the world of Android. The latest of which is toy maker Hasbro directing their legal guns toward Asus in regard to the upcoming Asus Transformer Prime tablet. Hasbro filed the suit last week in Los Angeles federal court claiming the Transformer Prime tablet is causing confusion in customers with the Transformers franchise and the “Optimus Prime” character name. Hasbro lays in out in this official statement:


“Hasbro continues to aggressively protect its brands and products and the specific actions we are taking today against Asus underscores yet again Hasbro’s willingness to pursue companies who misappropriate our intellectual property for their own financial gain,”


Although the link is obvious and numskull should be able to figure out the difference between a quad-core Android tablet that “transforms” into a lapdock with a keyboard dock and a couple of toys that can be reconfigured into cars. Hasbro is seeking an injunction to prevent the sales of the tablet and damages in the form of cold hard cash. Although I don’t see this coming to a name change for the much anticipated tablet, it could potentially delay the release, at least in the US where the suit was filed. Let’s hope it doesn’t come to that and the lawyers decide to play nice.


[via Cnet]

Ben is the owner/editor of The Android Site, as well as the main writer. He has been writing about Android related news since 2009 and obsessed with everything Google and Android related. You can find him on Reddit, Twitter, Google Plus and most other websites under the username benmarvin

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