Advertising Standards Authority in the UK forces Motorola to pull Atrix ad


When the Motorola Atrix first came out there might have been a bit more truth to the claim, but Motorola has continued to advertise the Atrix as the “world’s most powerful smartphone”. Some viewers have filed complaints with the UK Advertising Standards Authority saying the ad in question was misleading. The Samsung Galaxy S II has be cited for comparison, having a 1.2Ghz processor compared to the 1Ghz found in the Atrix. Motorola tried to fight back claiming they were saying “powerful” in the sense it could drive various devices such as the HD and laptop docks, but it was fruitless.┬áThe ASA found Motorola was in violation of 4 different rules including ┬ámisleading advertising, substantiation, exaggeration and comparisons. Therefore the ad in question must not appear again and Motorola should refrain from using the term “world’s most powerful” in reference to the Atrix. What do you think? Take a look at the video in question and judge for yourself.



[via Engadget]

Ben is the owner/editor of The Android Site, as well as the main writer. He has been writing about Android related news since 2009 and obsessed with everything Google and Android related. You can find him on Reddit, Twitter, Google Plus and most other websites under the username benmarvin

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  • Wtgal09

    Novel! Truth in advertising! Why haven’t we heard about this in America?

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